The huge success of mobile commerce so far for the 2011 holiday spending season has shown that we're heading out of the early-adopter phase and companies that missed the mobile marketing boat this year will have to catch up fast.
Industry experts agree that the mobile web will be a leading channel in 2012 and the ability to deliver an experience on the mobile web is crucial for all brands. With more internet capable devices in more hands, a mobile web presence is becoming indispensable.
GraphicMail's got a really easy tool to help you create your mobile web presence.
With our unique innovation you can create SMS/Text messages with links to graphic-rich mobile pages and sites, while capturing campaign performance rates and user engagement via forms, polls and survey tools.
Have a look at our new mobile marketing case studies, which have all proven the success of this product.
According to PayPal, global mobile payment volume increased by 516% on Black Friday and 552% on Cyber Monday this year (both of which are among the top annual sales events on the USA calendar).
This proves that consumers are accessing the mobile web more and are getting comfortable with using it to make their purchases.
Reach and Potential
More than 90 percent of mobile phones going out onto the market today have access to the mobile web through a browser.
The arrival of HTML5 in email and on the web has given brands a lot to work with in terms of the capabilities that can be built into a mobile newsletter and a mobile site. HTML5 has enabled rich-media environments that will help brands achieve the creatives that they envision and reach people across various mobile devices.
Not sure about going Mobile?
If you need a way to justify investing in your company’s mobile presence, just have a look at your own internal data.
- For example, if your desktop website is getting 5% more engagements from mobile devices than last year, you might want to come up with a plan to satisfy those customers with a good mobile band experience.
- If the engagement is even more than that; drop everything you’re doing and work on your mobile presence right now. Every day you’re not taking care of your visitors in the mobile space you’re losing customers.
The mobile web is a great acquisition tool for cross-channel marketing too.
Trend-savvy marketers have already been working to build up their mobile followership. If you want to know how to get started, here are some ideas on how to grow your mobile email list.
See some campaign concepts in action:
The future of Mobile
As phones get smarter, mobile strategies will be changing to accommodate and take advantage of new developments in technology.
With the increased activity we’ve seen this year, the mobile web will become what desktop internet became in the 90’s: the standard platform for anyone doing business.
"Discussions are currently in place to transform GraphicMail's master page to HTML5. We have been doing tests on the new markup and are seeing great results, especially in mainstream browsers. We are definitely looking to bring HTML5 into the fold in 2012." - Clint Eksteen, GraphicMail Designer