Retailers just love the smell of Black Friday.

This is the day after Thanksgiving, when stores across the USA open before dawn with juicy discounts to lure customers out of bed - with some bargain-hunters even showing up in their pajamas - and this year mobile marketing tactics will be featuring in the sales success of many companies even more than ever.

Black Friday is commonly seen as the busiest, most frenzied and the most important shopping day of the year.

One-third of US consumers say they will “definitely” be shopping this Black Friday, according to a November survey from the National Retail Federation (NRF).  Data from the survey indicates that up to 152 million people plan to shop Black Friday weekend (Friday, Saturday, and Sunday), which is 14 million more people than those who said they planned to do so last year.

As retailers battle to draw these customers into their stores, online merchants are plotting a barrage of mobile-only deals intended to poach in-store shoppers; promoting mobile exclusives as early as 6 a.m. - which is exactly when shoppers are expected to be crammed into checkout lines at large retail chains.

With today's economic realities, a save even of as little as $5 o $10 can make all the difference. Shoppers, who usually browse their phones while waiting in line, will be happy buy other items if they can beat in-store prices by small increments, even if it means returning home empty handed.

M-commerce is becoming more popular and online merchants also have technology on their side - exploiting the faster download speeds of free on-site wireless networks offered by big stores.

There are lots of potential mobile shoppers out there. About 43% of Americans own smartphones, according to Nielsen. Amazon says that the number of American customers who shop via only their mobile device has nearly tripled since last year and almost 10 percent of e-commerce purchases made in October came through mobile devices, according to research from IBM Coremetrics.

It’s clear that the shopping landscape is changing very rapidly and retailers have to evolve with their customers. Given the growing mobile market, this Black Friday is an ideal opportunity to encourage people already comfortable with mobile shopping to buy more, and to get others to try it.

So some businesses that have never before had the ability to compete effectively on Black Friday can now do so with cost effective  mobile marketing tools such as those offered by GraphicMail.

We have an all-in-one mobile campaigning product that gives you lots of features; from a free mobile site creator, to opt-in list building functions to metric and feedback tools that help you see how well your campaigns have been doing.

GraphicMail’s application marries mobile sites and push marketing by way of a personalized web-link within bulk SMS marketing sends. With this, a message can be delivered directly to subscribers’ phones with a simple click-through from an SMS/Text, to channel viewers to an image-rich, personalized mobile site ideal for displaying your Black Friday specials on the go.