GraphicMail has produced a new white paper that covers delivery, open and click rates for each of 22 industries with a focus on the USA and South Africa, including multinational senders.
Benchmark email marketing statistics offer a glimpse into the broad performance of the industry across various sectors.
This study of ours goes beyond traditional metrics to provide insights that enable you to gain a better understanding of where you stand.
The report contains trend information, benchmark data and analysis necessary for marketers to gain an understanding of changes in the industry and maximize their return on investment.
By seeing how we monitor trends and view the role of best practices in driving results; you can use this data as a starting point for evaluating and planning your own email efforts to ensure a higher success rate.
We've also packed this white paper with quick tips on how to optimise your email marketing campaigns based on what your stats are saying.
See how to get more out of your metrics. Download the 2011 email industry white paper now!