We’ve just finished with a new initiative to simplify our mobile pricing pages.
Now you can calculate the costs of your mobile sends more easily; whether you are using the bulk SMS marketing or SMS with link to a mobile site option.
And, because we're so budget-minded and really want to make your mobile marketing campaigns as cost effective as possible, we've even woven some tips for saving money right into our application - so you know every campaign will always be as inexpensive as possible.
Go check it out and save today!
Want to know more about saving cash on your bulk mobile campaigns? Here are some quick tips on how to make each penny count:
1) Keep text below 160 characters: Sending a “mutli-part” SMS (especially when you don’t intend to) is the fastest way to break your mobile marketing budget. This happens when your message goes over 160 characters, for which you get charged a lot more.
Shave your text down to the minimum and double check how much you’ve actually written before hitting the send button.
2) Personalise in a teacup: SMS personalisation allows your business to choose and address certain fields that will be specific to the recipient’s message (e.g. name, gender, age) to make him or her more interested. Keep in mind that personalisation takes up ground in your character count, so always account for this when drafting your call-out.
While the 160 character limit does make this more challenging, the power of personalisation should never be ignored - though you should not let this push you unwittingly over budget.