We’ve just published 3 new mobile campaign case studies as a proof-of-concept of our innovative tool, which lets you send bulk SMS / Text messages with links to mobile sites.
To showcase the power of this feature, GraphicMail selected two suitable candidates based on our July 2011 call for non-profit organizations to submit mobile marketing proposals, as well as a South African student-run fashion start-up.
Have you been reluctant to bring the mobile channel into your marketing mix?
The GraphicMail mobile tools allow you to create SMS messages with links to multimedia mobile pages and sites, while capturing campaign performance and user engagement via forms, polls and survey tools... Just imagine the possibilities!
Want to see how well it really works? Well here’s a quick outline of what our three candidates did:
MedicAlert: An international medical NPO that launched a project which aims to raise funds to provide healthcare necessities for vulnerable children and orphans. GraphicMail’s mobile marketing tools were used to appeal to subscribers to make a once-off ZAR 200 donation to the project.
“I keep recommending GraphicMail’s wonderful mobile marketing services to new clients of mine. We are all happy with this great product and have listed GraphicMail as a sponsor to our website.” Tina Thiart - Medic Alert
TB/HIV Care Association: A non-profit organization which aims to improve TB management by increasing access to Tuberculosis and HIV care, treatment and community support. They developed an acronym, “ACT NOW”, to spread awareness via mobile marketing and help people remember all the symptoms of TB to promote early diagnosis.
T-art: Founded as a team in the “50 to infinity” JP Morgan Young Entrepreneurs Showcase; T-art created and competed with a write-on-wipe-off ‘status update’ T-shirt. GraphicMail launched the group's first mobile campaign in unison with Mobile Marketing Week and continued with it for the duration for the 2011 Rugby World Cup.
GraphicMail ran a weekly mobile campaign with T-art for the duration of the Rugby World Cup to help promote their Springbok Supporter competition. Participants entered by posting a picture of themselves wearing a T-art Springbok supporter shirt with an inspirational ‘status’ message written on it to the T-art Facebook fan page.