To be mobile, or not to be mobile…

That is the question that digital marketers have been squirming over for the last couple of years.

Last week, Google finally silenced mobile critics and settled the debate by publishing some impressive numbers from its mobile advertising business.

From this report, there was one simple piece of advice for all marketers who want to be successful in the future: get a mobile presence and make it presentable, now.

November is here and this is when you should start sending your holiday news and promotions for the Christmas season, as you can easily do with GraphicMail. Given the increasing number of smart-phone users, as the holidays approach it will be more likely that consumers start buying on the go.

• According to Forrester research, while 13% of the U.S. population searched with a mobile device in 2010 (90% with Google), mobile searchers will account for 28% of the U.S. population by 2015.

• Mobile search could become as big for Google, if not bigger, than desktop search. This holiday season, Google expects that 44% of total searches for last minute gifts will be from mobile devices.

Believe it or not, the company is already on track to bank more than $2.5 billion for mobile advertising in the coming year. Their growth in mobile advertising revenue means businesses must to get onto mobile as soon as they can. With Google itself optimizing for mobile, marketers need to follow their lead if they are looking to have a better stance online. Period.

And the most important takeaway of all: You really should have a mobile site irrespective of whether you think people will actually make purchases from it…

Users are looking at mobile marketing sites to make conclusions about businesses as a whole. How good your site looks on mobile is now more frequently used to determine what people think about you.

To make the mobile migration easy, GraphicMail has an innovate product that marries mobile websites and push marketing by way of a personalized web-link within bulk sms marketing sends. This enables a message to be delivered directly to subscribers’ phones with a simple click-through from an SMS, to channel viewers to an image-rich, personalized mobile site.