At GraphicMail we recently had our code wizards crunch the numbers on which industries using our email marketing software have been the most active and have performed the best over the past year.

Fresh from our database, here some facts and metrics about how the USA email campaigning landscape has shifted.

The Top 10 Industries for the USA in 2011 so far are:

1.    Professional / Business Services
2.    Non-Profit Organizations
3.    Advertising and Marketing
4.    Arts & Entertainment
5.    Retail / Ecommerce
6.    Travel & Leisure
7.    Computer / Software
8.    Healthcare
9.    Education
10.  Real Estate

The average delivery rate for these leading industries has settled at around 87.7%, which is a fantastic figure for email newsletter services, considering how much stricter the major internet spam filters have become since last year. It could be that emailers in the United States have been taking our best practices more seriously by optimizing their newsletters for better deliverability and giving their mailing lists some tender loving care to ensure they scrub off uninterested subscribers and that they are only sending to people who really care about hearing from them.

The average open rate for these GraphicMail industries has been 12.34%, which is about 1% higher than it was at the end of 2010 (according to global metrics from MarketingProfs). Good news once again and it definitely demonstrates that email marketing consumer-relevancy has grown. When keeping in mind that this 1% increase represents all emails sent over the most active industries, it becomes a huge number when you calculate the relative increase in everyone’s ROI!

Some other interesting tidbits that we’ve seen for 2011 bulk email marketing performance include:

Best Click-Through Rates for Top 10 Industries:

1.    Advertising and Marketing
2.    Retail / Ecommerce
3.    Healthcare

Best Click-Through Rates for All Industries:

1.    Banks and Saving Institutions
2.    Apparel & Footwear   
3.    Textiles

Highest USA Email Send Volume Totals:

1.    Advertising and Marketing
2.    Travel & Leisure
3.    Professional / Business Services
4.    Arts & Entertainment:
5.    Education
6.    Retail / Ecommerce
7.    Non-Profit
8.    Computer / Software
9.    Real Estate
10.  Healthcare