Facebook can benefit your marketing efforts in lots of ways; such as letting you share content and engage with clients socially. It can also be used to grow your emailing list. With 750 million users and counting, Facebook’s power to help boost your subscriber count can’t be underestimated.
Putting a newsletter sign-up form on your page
Facebook pages are a great advantage for business marketing since these are designed for brands who want to connect with their audiences via more than just a regular profile.
Pages also give you the ability to include a sign-up form for your email list. The process for adding this is a bit different these days, since Facebook did away with its FBML infrastructure in favor of the iFrame application. It’s a little bit tricky, but don’t worry if you don’t know how this works, just read our simple step-by-step guide to building Facebook subscription forms with iFrame.
With GraphicMail, you can easily incorporate a sign-up form on Facebook that allows fans to subscribe just as they would on your website. Your subscriber form images are even hosted in your GraphicMail account, so there’s no need to go through the trouble of hosting them on a separate domain if you’re one of our clients.
How to get prospects and clients to opt in
Ask your fans to subscribe by posting reminders once a month about the fact that your next email newsletter edition is about to launch and they should sign up for exclusive news and offers.
Make brief status updates from time to time explaining the benefits of your newsletter while including a link to your sign-up form.
People aren’t interested in only hearing about your email campaigns all the time, but the more active you are, the more interesting you will appear to fans - who will then want to know more about what you have in store. So instead of asking fans to join your list at every opportunity, engage them in conversations and get them interacting with your brand.
Eventually they’ll want to receive your emails and Facebook subscription forms give them an easy and convenient way to opt in
Integrating email with social media isn’t the answer for every marketer, but the platform could be the solution to bolstering your overall marketing efforts. Once you begin engaging fans on Facebook effectively, you’ll be surprised at how many new subscriptions you’ll get.