People everywhere are on their mobile phones, some even sleep with it or take it to the bathroom so not to miss a call, message or deal. Are you one of them? Chances are that most of your clients are, so make use of that knowledge! With GraphicMail, you can send them a mobile coupon on the go.
Everyone is keen to save in today’s economy, which is why the coupon redemption rate has been increasing over the past year.
People everywhere are spending more time on their mobile devices and are expecting to receive mobile coupons more regularly; since QR coupon deals are becoming very common and because they are much easier to receive and use than their paper-based ancestors.
Gone are the days of the stereotypical housewife figure, dutifully snipping up piles of newspaper promos just to save a few cents on her next bulk buy of knitting wool.
The times have changed: Mobile coupons are everywhere and for everyone.
What makes it special is that it encourages the consumer to go into a retail store to redeem it
Old-hat coupon practices are now moving to bulk mobile communications because sending mobile coupon messages to a cell phone is more efficient and costs less – which is why companies all over are busy dedicating a higher percentage of their marketing budgets to engage audiences through this channel.
How coupons fit into the Mobile market
• Mobile coupons are already the 5th most popular mobile marketing method today, and the $90 million 2009 U.S market is projected to grow to $6.5 billion by 2013.
• Compete, a consumer behaviour survey panel and digital intelligence agency for top brands, asked mobile users about their most recent purchase with a coupon and learned that 57% would not have bought the item if they did not have one.
• In a new study by ReturnPath “The future of mobile messaging” the most popular mobile promotions mentioned were special offers (27%) and vouchers (21%) as being the most preferred email types to receive on mobile.
Small businesses are often not equipped to handle the pressures of coupon-driven traffic. The send-volume and technology challenges can sometimes prevent businesses from tapping into customer potential and driving them to become coupon users, but GraphicMail has a solution…
Mobile coupons made easy
We have launched a mobile coupon program with a free mobile editor that lets your create a mobile page to set up your graphic rich promotions with the use of images, videos, advertising copy and the option to add direct feedback forms and quick polls.
This can be sent via a link in an sms and draw them to your business with the incentive to redeem their coupon.
It is cheaper and faster to build than a mobile application or an entire mobile site, and your engagement can be measured quickly. You can even see how interested people are before the coupons are redeemed – by looking at the open and click through rates per mobile number.
Our innovation lets anyone enter the mobile communications world with little effort and at low cost.