Direct email marketing tools are often the stuff of LOLs when it comes to versatility and getting just the right fit. The fact is that there is no one-size-fits-all advertising solution that will act as a promotional panacea for your business or even your industry. There’s big money in customization, in everything from the automobile to the coffin-production field, which is where  pro designers and brand managers come in, and your money goes out.

It isn’t always financially feasible to consign your business brand to the run-of-the-mill marketing pipeline. Beyond that, too many cooks spoil the broth, so ultimately having a sense of sterility in your marketing efforts - such as limiting third party input and modulation strictly to the degree to which it is needed - will give your brand a more clear and consistent skin. 

The email marketing uniformity dilemma is not to be underestimated. If there are a thousand companies out there doing just the same thing in just the same way, then regardless of your individual qualities, you will remain standing roundabout at the same digital altitude with the consumer not being able to distinguish you from the rest.  

So what you need is a free template that reflects your industry, one which you can modify easily to suit your brand… and reliable campaign reports to measure your email marketing success… and AB split tests to compare two newsletter layouts against each other… to see which one receives the higher click through rate… etc.

GraphicMail  identified the following industries as major users of their direct email marketing services; Tourism, Real Estate, Media & Publishing, Marketing & Advertising, Education, Events, Music, Financial Institutions, Retailers, Clubs and Non-profit organizations - all of which demand a distinguished voice and style of engagement . Yes, the drive to differentiate yourself is almost cliché, but necessarily so. A blithe stab at anything-will-do marketing is money lost, which is why business should target their piggy-banks at ESPs that have demarcated special industry-sensitive service packages slated critically for their clientele.

Just ask yourself: if the smallest scale business entrepreneur is able to intuitively pin-point their market and adapt their strategy profitably, then why are there high-priced ESPs that operate without the same level of perception and why would you want to keep shoveling money into a generalist void?