Earlier this we launched TriggerMail, our advanced autoresponder feature; now we’re taking the next step: Soon you'll be able to access TriggerMail stats!

Just a quick recap before I explain what that means: With TriggerMail you can set automated emails to fulfill a variety of functions, from setting recurring sends to sending out birthday wishes to all your subscribers on their birthdays. (If you’re not familiar with TriggerMail, I suggest you take a look here or watch this video to get up to speed. It’s a tool that can enhance your email marketing campaign tremendously!)
So, back to business: What will TriggerMail stats mean for your campaign?
You’ve seen our Reports and Stats, right? Well, TriggerMail stats will look exactly the same. It’s an accurate, drill down report of each and every TriggerMail you send out. You’ll be able to see who received your TriggerMail, who opened, unsubscribed, or clicked on a link in your TriggerMail and even who forwarded it or shared it on their social networks.
All these statistics will be available to you in easy-to-view graphs after your sends. You'll also be able to export your TriggerMail Send Statistics, just like with all your other Reports and Stats.
This handy new analytics tool will be available shortly - we'll keep you updated. Watch out for the call-outs!
To find out more about you can implement TriggerMail in your own campaign, read these tips I gave our blog readers.