Are you experiencing deliverability problems? Often, you can learn more about these problems by having a closer look at your email header - it’s basically a tracker unit that tells you exactly which route the email travelled to get from the sender to the inbox.
Just like postal letters, emails need to go through various stopping points before they reach our inboxes. Email headers reveal details about these stops, as well as details on the sender and the recipient/s. You can even learn more about the different ISPs through the information they choose to include in the header.
Every email that manages to reach an inbox has a header. Now, I bet you’re wondering why it is you haven’t seen one? That’s because every email client (that’s any services or programs people use to open their emails, such as Outlook, Gmail or Hotmail) has their own way of hiding these headers. They tuck them away because, unless you’re an email marketer who wants to know all about your email deliverability, you’re probably not interested in reading through the header.
So headers can be tricky to find, which is why we thought we’d ask our deliverability guru, Shaun Swanepoel, to help you find them. He pointed out this guide to finding the headers in popular email services, clients or programs.
If you’re still in the dark as to what deliverability is or how it works, you can watch our YouTube video.