Video 3
Deliverability - what a mouth full. Yet, it’s just the process of getting your emails into your subscribers’ inboxes. Well, maybe not “just”. Deliverability has always been a concern for email marketers, but the constantly changing landscape makes it even harder to ensure great delivery of your email campaigns.
We'll be honest, no email marketing platform can guarantee 100% inbox delivery. Your reputation, and by that we mean the quality of your message and your readers interest in it, is the best antidote to delivery. Every time someone opens your email or clicks on a link in your emails it improves your reputation. Every time they complain it harms your reputation.
So how do you keep current on changes to ISPs, ESPs, legislation, opt-in, open rates, click rates and opt-out? What are the latest best practices? Do you know fact vs. fiction when it comes to email deliverability? Do you know your own deliverability rate?
Spend a worthwhile 3 minutes with email deliverability guru GraphicMail, who will give you an overview of Yahoo, Comcast, Roadrunner and other major feedback loops, the CAN-SPAM Act, permission methods and sender authentication.
Did you know?
GraphicMail is a member of ReturnPath, the EEC and Truste.
You can also read more about deliverability in this white paper by the Direct Marketing Association.