Way to a man's heart is not only through his stomach - sometime, you simply need the right keywords.

It's not only the opposite sex that we need to woo with the right choice of words - but also our clients. Most of us wouldn't call our client relationship a love affair, but an affair it is nonetheless. We need to choose the right words to get our clients visiting our site. You have to apply a bit of psychology - what words would they use to get through to you? Not online what you should be doing with your loved ones. But unlike our romantic advances in life, the words we choose for our websites and blogs don't do well with poetical license. They need to be as precise as possible.

Phew. So you're already struggling with the communication in your relationship/s. You don't hear what she says and he doesn't react to what you say.  And you're not much of a wordsmith. So what can you do to get the right keywords to promote your site with search engines?

There are two free keyword tools that we can recommend to you.

1 - Google has launched their new Beta Keyword Tool end of September. Paul Broomfield from Vertical Leap Search Engine Marketing points out that the new tool can be found by clicking the ‘Tools’ (or ‘Opportunities’) tab and clicking on the keyword tool. You will then see the following beta link at the top of the page ‘Check out the new Keyword Tool (beta)’, that will direct you through to the new beta keyword tool. Thanks, Paul! In order for you to use the new Beta Google Keyword Tool, you will need to set up an Adwords Account. This is free of charge... until you decide to link a PPC campaign to your site (paid Google ads). Why not try it out?

NB: If you just want to do a general keyword search, for instance to get the right set of keywords for your content writing, use the seasoned Google Keyword Tool - to see a full list of keyword ideas customized to your website (typically excluding those already in your account), you would still have to sign in to your Google Adwords Account.

2 - WordStream have now launched their free new keyword tool. Similar to Google, you can just search for a keyword such as "email marketing" and wait for the return of related keywords that are relevant to your desired search query. You can export the selected keywords or have them emailed to you. Vertical Leap recommends using this keyword tool alongside the Google keyword tool to ensure you have all long tail keyword areas and permutations covered within your SEO and PPC campaigns to maximize ROI.