It’s the final Friday before the 14th and last minute Valentine’s Day email promotions are on full blast.
Will the results of your Valentine’s special offer leave you broken-hearted, or will your subscribers be pulling out their credit cards and showing you the love?
The busiest Valentine’s promotion time-frame is normally from the 10th to the 14th of February. Inboxes everywhere are getting crammed, which means that most of the offers in circulation are more than likely being ignored.
This is where the all-important subject line can make or break getting a recipient to open your email marketing message.
A Valentine’s promo newsletter is a good chance to capture subscribers’ attention, entice them to click through to your store to view your products. But, there is a fine line between being creative and influential, and getting it wrong.
We’ve selected a few of our favorite Valentine’s Day email subject lines that we’ve seen in past campaigns, to give you some insight and inspiration.
Here are our top 10 most successful Valentine’s Subject Lines:
#1 Order now to avoid heartbreak this Valentine's
#2 Save on our Best Selling Valentines Day Gifts
#3 Next Day Shipping - For those of you staying in for Valentine's Day
#4 Shipping + Valentine's Specials
#5 Need Valentine's inspiration? You’ll love these last-minute offers
#6 Get gifts as extraordinary as your Valentine
#7 Valentine Sweetness for Your Someone Special
#8 Get Valentine’s Gifts They’ll Adore, at Prices You’ll Love
#9 You’ll Fall in Love with These Valentine’s Ideas
#10 Valentine’s Day gifts shipped for FREE
Valentine’s Day is also a favorite time for spammers to get into full swing. To help real-deal email marketers make sure their campaigns don’t look like junk messages, researchers at Symantec have compiled a list of the top 10 most spammy Valentine’s Day subject lines in use today.
Holding the top 3 spam subject line spots are the "male enhancement" crowd who have really taken to this holiday. Right behind them is the "fake gift card" gang and lastly, the "replica watch" fraternity.
These are the top 10 Valentine’s subject lines to avoid:
#1 Increase your length, the best Valentine's gift
#2 Show off your length for Valentine's
#3 Get it before Valentine's day and watch her smile
#4 You have been invited to partake in a shopping spree with [Removed] This Month for Valentine's!
#5 Happy Early Valentine's Day, You have been selected to go on a $1000 Shopping spree to [Removed]
#6 The Best Valentine's Day Present Ever...
#7 Your Valentine's Day is about to get a lot better
#8 Enjoy your Valentine's Day with a Grand Cash from us =)
#9 [Removed] invites you to take a $1000 shopping spree for Valentine's Day
#10 Great watches for your Valentine
Researchers have also seen an increase in other Valentine’s Day-related spam with the words “Feb 14”, “February 14” and “Cupid” in their subject lines, which are a safe bet not to use.
To drive home those last-minute sales you need to write your subject lines from the heart and provide subscribers with product and service offers that they'll really want, but you should always test those subject lines before you hit send and study what other marketers have successfully used in the past.
We've selected this well-formatted email from SA Décor&Design as our GraphicMail newsletter of the month.
This is an excellent example of newsletter layout and content use, being both easy an enticing to read without overloading subscribers with information or confusing them about the flow of information and where to look.
Congratulations on a job well done!
You can see some of our other award-winning newsletters and keep up with new winners by following us on our Facebook Wall of Fame.